what is seo-Search Engine Optimization in digital marketing


What is SEO? 

Before understanding SEO, you need to understand what is search engine?

Being a search engine, from which people get any kind of information through search. Simply put, Google and YouTube are both search engines.The job of SEO experts is to optimize their own or client's website well in search engine. So it is called Search Engine Optimization.

Why is SEO so popular?

An important part of the digital marketing department is SEO - Search Engine Optimization, nowadays all kinds of business is becoming online based.
Nowadays it is very easy to learn SEO and earn money online in less time. Since it is easy to learn, it is possible to do well in SEO with very little time. Must be done in a professional way.

what is seo/Search Engine Optimizationin in digital marketing

What are the small things you can do to learn SEO?

 Creating SEO Audit Report

  •  Keyword research
  •  Competitor Analysis
  •  Writing meta tags such as titles, descriptions, image tags
  •  Make good headlines
  •  SEO Article Writing
  •  Guest posting
  •  Forum posting
  •  Prospecting Collection
  •  SEO Keyword Based Product Title
  •  Description writing,
  •  Google indexing / analytics set up etc.

If you want to work with local job sector jobs, digital marketing, adsense, adwords, affiliate marketing, etc., you need to know a lot about SEO.

SEO Hand Notes

This is not an SEO tutorial, but I hope you will find almost everything from SEO Beginner to Advanced SEO. Basically, when I went to learn Seo, I tried to write down the topics that I kept handnote, as short as possible. Hope you like it, thank you.

What is SEO:

Seo's Appropriate is Search engine optimization. Simply put, the process of bringing organic traffic to a website from a search engine (like google, yahoo, bing etc) is called seo.
How many types of SEO: Seo basically four types.

  • Keyword Research
  •  On page
  • Technical
  •  Off page


In a very simple way, we type in Google and search, all keywords .. There are basically three types of keywords

what is seo/Search Engine Optimizationin in digital marketing


Before Keyword Search, we have to select the type of Keyword Research. We will do keyword research on a specific niche. After selecting Niche, I will generate Keyword. We will use some tools to generate keywords. All the tools that I will name are free.

Keyword Generator Tool:

  1.  Keyword everywhere (chrome extension)
  2.  Ubersuggest.io
  3.  Google Keyword Planner
  4.  Quora (Quora.com)
  5.  Seo quake (chrome extension)
  6.  Keyword Sheeter
  7.  keyword Io
  8.  keyword keg
  9. Spy fu [Sing in]
  10.  Soovle
  11.  Keyword spy
  12.  LSI Graph (lsigraph.com)
  13.  LSI Keyword
  14.  Keyword Revealer [Sing in]
  15. keyword Surfer (chrome extension)

After generating the keyword, you will see the Monthly Search Volume of the keyword. Monthly Search Volume is How many searches are done per month in Keyword.

Tools that can be used to view Search Volume-

Search Volume:

  •  Ubersuggest
  •  Google Trends (shown in graph).
  •  SEO quake (chrome extension)
  •  Word tracker
  •  Word Stream
  •  Keyword Keg (app.keywordkeg.com)
  •  SpyFu
  •  LSI Graph
  •  LSI Keyword (lsikeyword.com)
  •  Keyword Revealer

After viewing Search Volume, you will see All in title and All in url.

what is seo/Search Engine Optimizationin in digital marketing

All in title is Exact How many people are using Keyword. The lower the All in title, the better. To see All in title, go to google search bar and type
allintil: "Search Engine Optimizationin"
All in url: https://www.creativetricks24.com/2022/01/what-is-seosearch-engine-optimizationin.html ,
All in url is Exact How many keywords are in Url. The lower the All in Url, the better. To see All in url, go to google search bar and type
allinurl: "seo"
Then we need to look at Keyword Difficulty and Seo Difficulty.

Keyword Difficulty:

Keyword Difficulty is how difficult it is to rank in that keyword. It is measured at 100. If the keyword Difficulty Maximum is more than 30, it will be very difficult to rank, so it is better not to take more than 30.
Keyword Difficulty can be seen in # SEO quake and Spy Fu

SEO Difficulty:

Seo Difficulty means how difficult it will be for our Seo to work with the keyword. It is also measured at 100. The lower the Seo Difficulty Maximum 30, the better.
Seo Difficulty is seen - # Ubersuggest, #Keyword_keg and #Keyword_Revealer
If all goes well, we will see the competitors of that keyword, that is, using that keyword, Google Top Ten is in some WebSaite Rank. They need to be analyzed.

Competitor Site Analysis:

1 | Weak Page: - E-commerce (If you have more than 5, it is better not to take it because having more than 5 means  Keyword for E-commerce Site) News Site, Question Answer Site.
2 | Page Rank (PR): - PRchecker.info, Max- 3
3 | Page Authority (PA): - MozBar (chrome extension), Max-30
4 | Domain Authority (DA): - MozBar (chrome extension), Max-30
5 | Content Quality
6 | Backlinks: - Mozbar
7 | Social Share: - Social.
8 | Youtube Video: - Subscribe less than 5000
9 | Competitor er Page Analysis: - Seo Quake (augmentation), Seo Meta in 1 Click (expansion), Alexa Traffic Rank, Similar Web (expansion)

what is seo/Search Engine Optimizationin in digital marketing

Kgr keyword:

kgr is the keyword golden research. The keywords that are extracted in kagr method have less search volume but less competition so less visitors come to the website and Google recognizes it and slowly ranks the website. There is no alternative to kgr for new website. kgr keywored extract rules: -
keyword monthly search volume below 250 and all in title 15 below. All in title share monthly search volume = 0.25 is below then it is kgr keyword.
I got this article by Brad Vandenberg Rule No 63
Here it is said that if the search volume is more than 250 and all in title is below 63 and all in title share search volume = below 0.25 then that is also kgr keyword.

SEO (Search Engine Optimization) -

Search engine optimization (SEO) is the process of creating content that will rank your web page higher in search engine result pages (SERPs) like Google. The role of SEO is very important in the success of digital marketing Google uses algorithms to determine how relevant your page is to the keywords the user is looking for. These algorithms are updated frequently, and SEO strategies need to be adjusted regularly to stay effective.
When SEO is done properly, SEO efforts will put your page at the top of the SERP and bring more organic traffic.

What is Digital Marketing?

SEO Keyword Tools

  1. Google Keyword Planner
  2. Answer The Public
  3. Keyword Explorer
  4. Google Trends
  5. Keyworddit On-Page SEO Tools Yoast SEO Rich Result Test Schema Markup
  6.   Generator SERPSim Structured Data Testing Tool rank math Analytics Tools
  •  Google Analytics 
  • Google Data Studio
  • Google's Search Console
  • Mozcast  
  • Keyword Hero Link Building Tools
  • Link Explorer 
  • Link Miner 
  • Disavow Tool 
  • Backlink Checker 
  • Detailed Crawling / Indexing Tools

"SEO is no longer just a job title, it has become part of everyone's job description." - Rand Fishkin

SEO is no longer just a job title.

Whether you are a Designer, Developer, Marketer, Editor, Video Creator, Promoter, etc., work in any market from local to global. Of.
Clients from far and wide can easily find you, from your local job CV to client's job application to investor or investor, all descriptions require proper optimization.



Digital marketing is one of the most popular ways to get attention for your business. When people are looking for information online, it’s easy to get noticed. You can use SEO, content marketing, and social media to help get noticed.

Whenever you have a new idea for digital marketing, put it together. Start small, and build from there. Use this guide for what to start with.



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